I’m a straight-talking Northerner, with a big laugh and just a hint of a Mancunian accent. When I’m not staring at a screen, I’m usually on the volleyball court, on my snowboard, or working on my 5km pace.

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I’m a product designer & design leader who loves to design. I now have 10+ years of experience building digital products for world-renowned brands, specialising in the sports & fitness industry. I know what it takes to design products that sportspeople love to use and that they gain true value from, and how to back that up with data, research & beautiful craft.

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I’ve designed swim tracking apps, rugby kit customisers and flagship ecommerce stores for brands like Speedo, Berghaus and Canterbury. I’m happiest when deep in Figma, or working with the team to solve a tough problem.

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I care about my craft, the people using it, the team building it, and the business that’s backing it. And I care deeply about the KPIs as long as snacks are involved.