Work

Zeitgeist 0→1
Commissioned to design the team’s first in-house digital product, I went from blank-sheet to MVP launch within 4 months. ‘Zeitgeist’ is an interactive workshop platform with live polls and instant data visualisation. Zeitgeist has generated +£1.5million in contract value over 2.5 years.

Canterbury Kit Designer
A 3D kit designer that let rugby players design bespoke kit, share it with their club, and get the whole team bought in. Grew teamwear orders by 19% in its first year.

Pentland Connect
Five sports brands on one self-serve B2B portal. Turning complexity into a unified platform, leading to +120% uptake by Pentland’s retailers & trade partners.

AI in Earthquake Response
I worked with humanitarian workers and earthquake survivors to explore a new concept of AI assurance, bringing in the voices of crisis-affected communities into decisions about how AI should be used in building damage assessment, and the life-altering decisions that follow afterwards.